We make meals for your pet, FRESH. Place your order by Wednesday noon and we make food specifically for your dog or cat, which goes out that Monday. We do not carry inventory.
We build the menus for each pet Wednesdays, based on orders received. Then Wednesdays and Thursdays we shop and start making food. While shopping, we decide what ingredients will be put into each meal based on quality and selection. We only select beautiful meats, fruits, and vegetables that are organic, non-GMO, hormone free, and humanely raised. Superfoods like kale, blueberries, pomegranate, turmeric, organic cold-pressed coconut oil go into our meals.
This is something other food manufacturers can’t provide: variety and perfect food every week. For example, if squash doesn’t look good or it’s out of season when we’re shopping, we’ll pass it up, substituting with something else that fits your pet’s needs equally well. But other companies have a hard formula, like “Chicken and Squash” so they’ll put that inferior squash into their product instead of not offering that product until squash comes back into season.
The way we vary the recipe based on the highest quality ingredients gives your pet something different to eat: new flavors and smells, making meal-time more interesting. This approach also reduces the chance allergies will develop, giving better nutrition through a broader ever-changing nutrient profile. It’s what would happen in the wild — there’s no way they’d eat the same food, every meal, for months or years.
We make meals specific for your pet because we control every ingredient in every meal we make. If your cat has a shrimp sensitivity or allergy, health concern, special need, we can easily formulate a diet without those ingredients or adjust ingredients to suit. If you don’t want your dog eating a particular protein, just mention that in the NOTES during checkout, and we’ll use a substitute.
About half of our customers have pets with some kind of ailment. Pancreatitis, kidney disease, cancer, food sensitivities/allergies, liver and bladder issues, itching, weight issues, cancer, and more. We are able to successfully provide food, herbs, and an overall holistic approach that manages those issues. You can give us your vet’s nutrition recommendation or rely on our experience and knowledge to address medical issues and formulate the right meal for your pet.
Every batch of meals that goes out is first tested by our own pets first. That’s how confident we are in our product.
What other pet food company does all that?
We publish occasional menus on this page so you have an example of what your dog or cat could receive. Notice whole cuts are mentioned, not just, for example, turkey. Our food isn’t made from things found on the slaughterhouse floor. See our blog and video on why Protein Quality matters.
A menu card is included with every delivery or shipment so you know exactly what your pet is eating. Plus you can brag to your friends that your pets eat better than they do! Contact us if you need a replacement menu emailed to you.