You look at the label, comparison shop, find the best food for your dog or cat. You’re paying a bunch for it too, so it must be good, right?
There’s so much marketing sleight-of-hand with pet foods… For example ask yourself why would a company take “whole, fresh meat” and then *process* it into kibble, or put it into a can?
It comes down to protein quality. Quantity is important but quality is a HUGE factor. This video discusses why this is.
Watch the video here.